Customer feedback helps us business owners and marketers understand why our customers are doing what theyre doing and whether youre able to keep them happy. By communicating directly with them, you can figure out why people are using one feature of your product 3x more than another feature (for example). Encouraging your customers to give you a piece of their mindwhether its critical or positivealso gives you opportunities to improve your business. If you have a few minutes, Id like to share with you a few ways for helping your customers feel more comfortable to share their opinions and feedback with you.
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