57% Of Shoppers Abandon Customer Feedback Surveys Because Theyre Too Long

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  1. Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia. Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.