Over time, customer journey mapping has become a wildly accepted tool, and leaders are far more willing to leverage their power; particularly, when given guidance on how to construct a map that will offer visibility to improvements across people, process, and technology.
While customer journey mapping is popular today, Ive often seen companies benefit from four strategies to garner more value from mapping efforts. Ill list these four approaches below and discuss two of them this week and the other two in next weeks blog.
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