According to a survey conducted by CPL, 33 percent of companies ignore online reviews. One of the main reasons for this is a debilitating fear of negative feedback. Because of this, they try to remove negative reviews or bury them within their positive reviews.
Thats not exactly a great strategy when youre looking to grow your business. You need to have both positive and negative reviews.
For starters, reviews prove youre authentic. I would be skeptical of an organization that had zero negative feedback. Were all human, and its impossible to avoid making the occasional mistake. Customers also use reviews to make purchasing decisions. This is especially useful if they have never heard of you and want to do a little research before deciding to support your business.
But thats just the tip of the iceberg. Instead of fearing negative feedback, you can also use it to increase your organizations productivity.
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