Online negativity has hardened many brands to bad reviews. Serve enough customers, the thinking goes, and some are bound to trash you. But just how much damage can an online rant actually do?
Quite a lot, according to Moz. The marketing firm found that one negative article can lose a company as many as 22 percent of its customers. Just four such articles can drive off 70 percent of potential customers — something any business would struggle to bounce back from.
https://www.forbes.com/sites/serenitygibbons/2018/09/20/why-businesses-need-to-see-customer-feedback-as-make-or-break/#76be14311083/
Online negativity has hardened many brands to bad reviews. Serve enough customers, the thinking goes, and some are bound to trash you. But just how much damage can an online rant actually do?
Quite a lot, according to Moz. The marketing firm found that one negative article can lose a company as many as 22 percent of its customers. Just four such articles can drive off 70 percent of potential customers — something any business would struggle to bounce back from.
Why are bad reviews so destructive? Despite the fact that they’re less trustworthy than most consumers think, consumers continue to base their purchase decisions on them. Pew Research Center found that 82 percent of American adults “sometimes” or “always” read online reviews before making new purchases, 65 percent of whom believe they’re generally accurate. Yet a Journal of Consumer Research study found almost no correlation between professional assessments (in this case, Consumer Reports ratings) and online reviews.
https://www.forbes.com/sites/serenitygibbons/2018/09/20/why-businesses-need-to-see-customer-feedback-as-make-or-break/#788975051083/
According to a survey conducted by CPL, 33 percent of companies ignore online reviews. One of the main reasons for this is a debilitating fear of negative feedback. Because of this, they try to remove negative reviews or bury them within their positive reviews.
That’s not exactly a great strategy when you’re looking to grow your business. You need to have both positive and negative reviews.
For starters, reviews prove you’re authentic. I would be skeptical of an organization that had zero negative feedback. We’re all human, and it’s impossible to avoid making the occasional mistake. Customers also use reviews to make purchasing decisions. This is especially useful if they have never heard of you and want to do a little research before deciding to support your business.
But that’s just the tip of the iceberg. Instead of fearing negative feedback, you can also use it to increase your organization’s productivity.
https://www.business2community.com/strategy/dont-fear-negative-feedback-use-it-to-increase-productivity-02113407/
Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.
The owner of EssayPro (an essay writing service that provides students with academic papers of all kinds) says, “Reviews can considerably affect the business’s reputation. At the same time, it can be truly eye-opening.” He finds it important to read the reviews, respond to the customers, and tells that the below techniques of dealing with the issue “have proven effective”.
http://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
Positive online reviews from customers help small businesses stand out, and generally give business owners a feel good factor. But a recent survey released by online services marketplace, ServiceSeeking, reveals just how badly negative reviews sting.
https://www.mpamagazine.com.au/sections/business-strategy/customer-feedback-drives-business-and-brings-in-the-money-251047.aspx/
Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and offline) is often overlooked on the path to a shiny star rating on Google, Yelp, and so on.
We fully encourage getting all the web reviews. But we’d like to take a moment to explore some ways to take a step back, and put a strong customer feedback strategy in place first (which can also lead to more online reviews).
Here are some of the best and easiest ways that you can collect feedback from your customers day in and out (in no particular order):
https://whitespark.ca/blog/8-awesome-easy-ways-encourage-customer-feedback/
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a phone or a restaurant, before using any product or service the first thing a user does is check the reviews shared by their peers. If the review is good, the product is finalized upon, but even one negative review sends away the customer.
While entrepreneurs are working day in and out to polish their products and services, the aim by the end is one – to ensure they deliver the best to their customers. Your customers determine the growth of your business and often become the best marketing tool.
Most entrepreneurs have feedback options for their products, but what’s important is to use it to their advantage. By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
https://www.entrepreneur.com/article/312610/
Startups often bring something superior to the market, be it a product or service that is cheaper, better or different. That's half the battle. But the next challenge is to make potential customers aware of your new offer. This can feel impossible when cash is tight. This is why customer reviews are so important.
https://www.inc.com/eddie-yoon/3-tips-for-maximizing-your-customer-review-feedback.html/
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