Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us whether thats simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business eye. If things dont go our way, well.it wont be long before were off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses especially in the digital era.
Being able to provide these personalized experiences, however, has proven to be a real challenge among many digital marketers who are still in the process of adjusting to this growing trend. In fact, almost 60% of marketers claim that they struggle to personalize content (in real-time); an occurrence which is often attributed to the companys inability to gain customer insights quickly enough and apply them. One way of removing this hurdle and gathering the necessary information for personalizing is by collecting customer feedback.
Lets take a closer look at how customer feedback data drives the three breeds of personalization.
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