You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a phone or a restaurant, before using any product or service the first thing a user does is check the reviews shared by their peers. If the review is good, the product is finalized upon, but even one negative review sends away the customer.
While entrepreneurs are working day in and out to polish their products and services, the aim by the end is one to ensure they deliver the best to their customers. Your customers determine the growth of your business and often become the best marketing tool.
Most entrepreneurs have feedback options for their products, but whats important is to use it to their advantage. By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
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