Strategies For Customer-Centricity: Visualizing A Customer's Experience vs. Consulting The Customer

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  1. Customer-centricity is the discipline of attempting to see things from the customers viewpoint rather than from your own, including the essential understanding that those who are in the business simply know too much, from too internal viewpoint, to be truly customer-centric without making a conscious and disciplined effort. As a customer-centricity consultant, specializing in using this discipline to transform companies customer experience, I strive to keep the concept simple, since it truly is simple, at its core: The goal is to keep the customers viewpoint and the customers ultimate wellbeing at the center of everything a company does. (I doubt I even need to draw you a diagram, but if I did, it would be a circle with the customer in theyou guessed itcenter. All of our actions, at all points around the circumference, would be undertaken in response to our focus on that center point.)
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