A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we cant exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes. So whats the difference between online user feedback and online reviews?
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