What are people saying about your brand online when you're not listening? And how much customer feedback are you missing out on?These are key problems that one North East-based company is hoping to solve. There's no business that isn't being talked about somewhere, Steve Erdal, director of linguistics at wordnerds, explained to BusinessCloud.
You know there's information out there that's useful, but pinpointing it and getting it in an understandable state is difficult. While the likes of Google and third-party apps are very good at finding specific words and phrases across the internet, they dont offer interpretation. In contrast wordnerds, which began life during a hackathon for Nissan, is determining what people actually mean by applying text analytics.
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