It may seem like yet another mountain to climb, but embracing the ‘age of the customer’ is more achievable than you think. Retailers today must build a strategy around customers, making their interactions with their brand both seamless and enjoyable. Ultimately, the end goal is to create a shopping experience that customers love and keep coming back for.
https://www.retailsector.co.uk/40107-how-to-embrace-the-age-of-the-customer-whilst-weathering-the-retail-storm/
