How consumers interact with brands has evolved over past decades. Digital experiences are not native to “digital only” enterprises any longer. As enterprises adopt digital solutions, it is important for business leaders to understand the trends that are revolutionising how customers experience digital.
http://businesstech.co.za/news/general/362156/top-5-digital-technology-trends-for-2020/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’ve got plenty of product updates to share with you this month! We have several new security updates including SCA-compliant payments in Stripe and a new feature that enables users to anonymise their own feedback data. We also want to give you a sneak peek into our new user interface which is set to go live in January 2020!
http://mopinion.com/product-update-security-measures-new-user-interface/
Today’s consumer has incredibly high expectations of the brands they spend their time and money with. Consumers realize they are not beholden to brands as options arise across the ever-expanding market of goods and services, and brands have begun listening to customers to help drive their product roadmaps, and ultimately, to drive success through loyalty. Going one step further, customers no longer only compare brands to their direct competitors; they compare their experiences to the best customer experience they’ve ever received, which sets the bar even higher.
But even though today’s brands are wising up to the importance of listening, a gap still exists between customer feedback and how brands act on it. According to a new report from Gladly, 92% of customers say they would stop purchasing from a company after three or fewer poor customer service experiences, and 26% of those would stop after just one bad experience. Listening to and acting on feedback shows respect, and quite frankly, today’s consumers don’t have the time or patience to deal with brands who don’t respect them.
https://www.business2community.com/customer-experience/turn-your-digital-experiences-into-customer-feedback-opportunities-02139137/
