If you think of the app of ride-sharing giant Uber as an example for how to collect customer feedback, think again. (For those who haven’t used it recently, here is how it works: After a ride, Uber asks you to give a star rating, and it displays buttons such as “professionalism,” “driving,” and “music” for customers to click on.)
My colleague Faith Adams and I geek out on sharing examples of surveys with each other. And recently, Faith shared her Uber feedback experience with me. Uber has over-indexed on scale and convenience. That comes at the expense of a customer’s ability to share their individual feedback.
To prove my point, I’ll first tell you what happened on the
https://go.forrester.com/blogs/stop-trying-to-be-uber-in-feedback/
Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers. So why wouldn’t you make it a priority to have the best website content out there?
https://mopinion.com/why-you-should-be-collecting-feedback-on-website-content/
While no one likes to hear where they’ve gone wrong, it’s often important that we listen to constructive feedback when it’s given. While praise is always welcome, it doesn’t often tell business-owners and managers where improvements in services and products can be made.
In many cases, it is the criticism from customers that allows you to improve your offers. Not only should you listen to constructive feedback — you should actively seek it. And you can do just that in a number of ways.
https://www.questionpro.com/blog/acquire-reliable-customer-feedback/
