When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as Google Analytics, but in fact there are dozens of other software tools out there to think about.
Those choices include business intelligence software, data warehouse software, customer service help desks, CRMs, attribution tools, heat maps and behavior marketing automation software -- all powered by customer data.
In addition, when you combine some of these tools in the right way, you can harness behavioral data and user information to allow your marketing and product teams to facilitate your customers journey to conversion.
https://www.entrepreneur.com/article/323652/
