I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
https://mopinion.com/digital-marketing-automation-tools-an-overview/
Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
https://mopinion.com/mobile-app-analytics-tools/
A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
https://mopinion.com/mobile-development-tools-an-overview/
Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this day and age. Think of it this way, when you launch a website (or mobile app), you have no clue how your customers perceive the website. Is the content clear? Do they trust our brand? Do they know how to navigate? These are vital considerations that online businesses should be paying close attention to…
https://mopinion.com/best-usability-testing-tools/
Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
https://mopinion.com/heatmapping-tools-you-might-want-to-try/
What’s your online marketing strategy this year? No matter how you are looking to edge ahead of your competitor, it’s no secret that the right marketing tools are what you need to accomplish more. And no, Hootsuite and its likes aren’t the only tools you should look at today.
If you’re looking to get better insight into your customers, you need to offer your marketing team more research and investment opportunities. The better your marketing strategies, the more likely you are to increase your profits.
https://www.theyucatantimes.com/2019/03/top-tools-for-online-marketing-in-2019/
Responsible for the why, what, when, and where of a product, the product manager leads cross-functional teams responsible for a product from conception to launch. Post-launch, the product manager also has to participate in marketing and gathering customer feedback.
That is why as a product manager, you’ll need a toolbox with tools and resources to help you keep tabs on everything happening from ideation to release.
Here are the top 8 tools to help you do exactly that...
https://www.bmmagazine.co.uk/in-business/the-top-5-tools-resources-every-product-manager-needs-in-their-toolbox/
You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That is to say that these companies are listening to their customers but lack the wherewithal to turn insights into something meaningful and profitable for their business. This is where VoC tools come into play. One that comes to mind is Usabilla.
So let’s take a look at some of the competitors and alternatives to using a tool like Usabilla.
https://mopinion.com/competitors-and-alternatives-to-usabilla/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. Well you couldn’t be more wrong. Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!
https://mopinion.com/business-intelligence-bi-tools-overview/
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