People, place, timing. These three components are the key ingredients which make up a moment — an opportunity to connect with someone there and then — whether that means awakening a sleepy subscriber when they’re passing by your store, or sending someone a handy service message to tell them they’re at the wrong flight departure gate.
The most obvious means for doing this now is mobile; but with great technology, comes great responsibility. Here are three things I’ve learned alongside my company’s customers, as we’ve explored what creating valuable moments really means for mobile.
https://thenextweb.com/contributors/2018/08/21/dont-send-push-notifications-unless-you-understand-your-customer/
