Most small business owners know they need to have a website, but many don't take full advantage of all the digital opportunities available to them. This puts them at a disadvantage to larger rivals that boast a robust digital presence well beyond a website.
https://www.fool.com/investing/2019/02/14/everything-your-small-business-needs-to-do-online.aspx/
It's likely no surprise to hear that online and social media management is no longer optional for a business. Consumers these days regularly turn to social media to get in touch with companies, including leaving reviews about their own experiences. While this is still somewhat new territory, navigating feedback from customers shouldn't be a difficult chore for franchisees. Social media and customer reviews have been viewed as a difficult area for businesses to handle in the past because the online environment is relatively anonymous. However, if you are able to properly manage reviews and social media as a franchisee, it can provide an opportunity for you to engage with consumers in a positive way.
https://www.betheboss.ca/resources/industry-experts/apr-2019/online-feedback/
