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  1. “The basic of business is to stay as close as possible to » your customers,” said Indra Nooyi, former CEO of Pepsi Co, “understand their behavior, their preferences, their purchasing patterns, etc.”

    When Nooyi said this, she was touching on what should be the chief driver for innovation and growth in businesses of any size: customer feedback.

    Customer feedback is one of the most important and valuable sources of information for improving retention rates, outlining marketing and sales strategies, directing product development and accelerating business growth.
    https://www.newbreedmarketing.com/blog/how-to-translate-customer-feedback-into-action/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.