“The basic of business is to stay as close as possible to » your customers,” said Indra Nooyi, former CEO of Pepsi Co, “understand their behavior, their preferences, their purchasing patterns, etc.”
When Nooyi said this, she was touching on what should be the chief driver for innovation and growth in businesses of any size: customer feedback.
Customer feedback is one of the most important and valuable sources of information for improving retention rates, outlining marketing and sales strategies, directing product development and accelerating business growth.
https://www.newbreedmarketing.com/blog/how-to-translate-customer-feedback-into-action/
Getting customers to provide you with feedback is no easy task but when you get it right, you can collect a lot of great information all in one place. Using online surveys has become a powerful way to help in the process of getting feedback…but how can you ensure you’re asking the right questions and getting maximum exposure with your customers?
https://www.getvero.com/resources/feedback-from-customers/
