Customer-centric retailing and selling are the new business models. The new model goes beyond the traditional horizon of omnichannel, breaking down the lofty walls between internal intent silos and the potent customer experience platforms.
The future of customer experience is now, and Unified Commerce would play the biggest role in assigning performance-related metrics to the use of emerging technologies — AR, VR, AI, and video for commerce. BRP’s 2018 Customer Experience/Unified Commerce Survey of top North American retailers offers insights into retailers’ current priorities and initiatives as digital and physical retail environments converge to facilitate a seamless experience across channels.
https://martechseries.com/analytics/behavioral-marketing/unified-commerce-customer-experience-future/
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