For startup founders, passion for your business comes naturally. But customer service? Sometimes, not so much. While it is easy to obsess over every product or service feature, businesses need to prioritise building relationships with their customers from day one.
This is critical in the overall success of a business, given a product is only as good as the customer buying or using it says.
That said, cultivating a relationship with your customers can be difficult. At the heart of it all is being committed to listening, as awkward and painful as some customer conversations may be. This will help you gather invaluable feedback to build a product or service that truly meets their needs.
https://www.smartcompany.com.au/partner-content/articles/set-up-your-customer-experience-success/
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