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  1. Feelings matter. Science tells us that our emotions influence the decisions we make -- more so than rational thinking and objective data do. If you're a business leader, this might make you wonder how your customers' emotions affect your company's performance.

    It's a smart question. Gallup research demonstrates that emotions influence business outcomes more than leaders realize. In fact, behavioral economists have estimated that emotional factors comprise up to 70% of economic decision-making. Gallup senior scientist emeritus Daniel Kahneman discusses this phenomenon in his New York Times bestseller Thinking, Fast and Slow.
    https://www.gallup.com/analytics/244607/why-b2b-leaders-touch-customers-feelings.aspx?g_source=link_WWWV9&g_medium=TOPIC&g_campaign=item_&g_content=Why%2520B2B%2520Leaders%2520Should%2520Get%2520in%2520Touch%2520With%2520Their%2520Customers%27%2520Feelings/
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.