There appears to be no slack in the effort by organizations to create and distribute content designed to create meaningful interactions with prospects and customers across the customer buying decision process. However, despite the intent to create a dialogue, most of this work still utilizes a “push” approach that still feels like a monologue.
Being able to adapt to how customers behave requires Marketing to move from being a Marketing content engine to a customer engagement engine. This is a bold move and a big departure from how most Marketing organizations are structured. This article suggests how to restructure and measure the Marketing organization to adapt to the new era of customer engagement.
http://customerthink.com/how-marketers-must-adapt-to-the-new-era-of-customer-engagement-and-measure-success/
Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market.
https://mopinion.com/customer-success-story-how-simpel-boosts-customer-experience-using-mopinion/
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