"Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success."
http://customerthink.com/transform-your-customer-journey-and-accelerate-growth/
In today’s ever-accelerating digital world, most brands know that winning the battle for customers depends on exceptional customer experience (CX).
A relatively new type of effort called customer success (CS) — particularly prevalent in the B2B tech sector — brings a set of parallel tactics that CX leaders in any market should pay attention to.
https://www.cmswire.com/customer-experience/why-brands-must-unify-customer-experience-and-customer-success-and-how-they-can-do-it/