"In the latest episode of behind the numbers analyst Jillian Ryan discusses the importance of the full customer experience. She talks about how B2B marketers are collecting qualitative feedback, what the most important customer value metrics are and what types of loyalty programs they are using."
https://www.emarketer.com/content/which-customers-are-your-most-valuable/
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel special. Below are 5 ways for it.
https://www.business2community.com/customer-experience/how-to-make-your-customers-feel-valued-02105469/
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