Building customer-centered culture is the key to surviving the modern business environment. The customer’s voice must be built into every meeting, business review and decision. Maintaining a relationship with your customers and monitoring their current needs and concerns through social media as well as more traditional forms of communication is key.
https://www.forbes.com/sites/forbestechcouncil/2018/05/23/customer-first-companies-are-the-future-of-business/#18d8291733c1/