When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face unique challenges and opportunities, and therefore, their sales and marketing strategies differ.
https://www.business2community.com/b2b-marketing/how-b2b-brands-can-leverage-martech-customer-success-teams-to-reach-their-goals-02128279/
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