Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to success.
Targeting your prime audience and pinpointing your exact market allows for a more focused, cost-effective approach.
https://www.business2community.com/digital-marketing/data-driven-digital-marketing-how-to-improve-your-marketing-strategies-02096653/
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