There’s a shift happening in the digital world. Even though email marketing is considered to be the mainstay medium to communicate with shoppers in e-commerce, gradually, it’s being replaced by messaging apps. One of the reasons for this shift is conversational commerce. Messaging apps allow two-way communication enabling brands to personalize their services and build relationships with their customers.
https://www.martechadvisor.com/articles/ecommerce/is-conversational-commerce-the-future-of-ecommerce/
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