eringilliam: ecommerce*

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  1. Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
    https://mopinion.com/magento-user-feedback-extensions/
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  2. Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
    https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
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  3. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  4. It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
    https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
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  5. How do you ensure your e-commerce brand is able to stand out among its competitors and impress your customers? You focus on customer experience (CX) with great intensity. A full 76% of consumers see CX as a clear indicator of how much your company values them. Today, 89% of organizations are already competing on customer experience. No wonder as good CX also translates into profit. According to Forrester, improving CX can increase profitability at a rate of 5.1 times compared to those who do not.
    https://www.forbes.com/sites/andrewarnold/2019/02/13/5-cx-improvements-e-commerce-brands-have-to-make-this-year-to-remain-competitive/
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  6. In B2B e-commerce you must focus on your online tactics and technology, bringing in new customers, and keeping the existing ones happy. You also have to maintain an optimal revenue mix of new and repeat customers, to boost business growth and achieve sales goals. We discuss five B2B e-commerce tips to boost sales and increase repeat customers.
    https://www.martechadvisor.com/articles/ecommerce/improve-b2b-e-commerce-sales-and-increase-repeat-customers/
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  7. The UK has the world’s third largest e-commerce market and is under pressure to maintain its competitive position.

    While UK firms are progressively investing in digital technology, the rapid expansion and introduction of new technologies and innovation results in a constantly changing and challenging landscape.

    To remain competitive, and retain consumer loyalty, companies need to ensure they are ahead of their competitors, both nationally and internationally.
    https://www.computerweekly.com/opinion/UK-winners-and-losers-in-digtal-tech/
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  8. 'Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.

    As the saying goes, “For every customer who bothers to complain, 20 other customers remain silent.”

    Unless the experience is really bad, customers usually don’t bother to share feedback about an experience that didn’t meet their expectations. Instead, they decide never to do business with the service provider again. That’s a high price to pay for lost feedback.

    In this article, we’ll look at some very effective ways of getting quality (and consistent) customer feedback.'
    https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/
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  9. There’s a shift happening in the digital world. Even though email marketing is considered to be the mainstay medium to communicate with shoppers in e-commerce, gradually, it’s being replaced by messaging apps. One of the reasons for this shift is conversational commerce. Messaging apps allow two-way communication enabling brands to personalize their services and build relationships with their customers.
    https://www.martechadvisor.com/articles/ecommerce/is-conversational-commerce-the-future-of-ecommerce/
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  10. If there’s one thing we know for sure, it’s that customer experience is the fundamental driving force behind eCommerce as we know it. Gartner predicted that by this year, more than 50% of organisations would implement significant business model changes in a bid to improve their overall customer experience. So clearly we’re not just talking about the importance of having a picture-perfect online store here. Not even close. Because, in reality there isn’t a single aspect of the eCommerce journey where customer experience isn’t important. From website navigation to the checkout process, to shipping and logistics, to returns – there’s an opportunity at every step of the process to provide your customers with a positive experience or a negative one.
    https://internetretailing.net/customer/customer/4-ways-that-online-retailers-can-gather-quality-feedback-to-improve-customer-experience-18019/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.