'Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.
As the saying goes, “For every customer who bothers to complain, 20 other customers remain silent.”
Unless the experience is really bad, customers usually don’t bother to share feedback about an experience that didn’t meet their expectations. Instead, they decide never to do business with the service provider again. That’s a high price to pay for lost feedback.
In this article, we’ll look at some very effective ways of getting quality (and consistent) customer feedback.'
https://www.optimonk.com/blog/15-ways-e-commerce-websites-get-customer-feedback/
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