Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms (or DMPs) come in handy.
https://mopinion.com/top-10-data-management-platforms-dmp/
AI can help make customer experiences more personalized, accurate, and effortless. Through audience segmentation, customer communication, and product recommendations, AI is able to enhance marketing strategies at scale in a way humans can’t by themselves.
In a world where customers are looking for smooth experiences and information at their fingertips, AI-enabled tools can make the difference in marketing.
https://www.clickz.com/using-ai-personalize-marketing-strategy/