Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this day and age. Think of it this way, when you launch a website (or mobile app), you have no clue how your customers perceive the website. Is the content clear? Do they trust our brand? Do they know how to navigate? These are vital considerations that online businesses should be paying close attention to…
https://mopinion.com/best-usability-testing-tools/
I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
https://mopinion.com/digital-marketing-automation-tools-an-overview/
A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
https://mopinion.com/mobile-development-tools-an-overview/
UX design is all about providing your users with the information they’re looking for, and doing that in the cleanest and most intuitive way possible. Sounds challenging right? Well that’s just a day in the life of a UX Designer.
In this article, we’ve rounded up a list of the most useful tools for UX Designers and to make it a bit more user-friendly, we’ve broken these tools into five different categories: UX Analytics Tools, Session Recording & Heatmapping Tools, A/B Testing Tools, Visual Feedback Tools, and Prototyping & Wireframing Tools.
https://mopinion.com/top-25-tools-for-ux-designers/
Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams.
https://mopinion.com/top-8-most-popular-product-feedback-tools-overview/
What’s your online marketing strategy this year? No matter how you are looking to edge ahead of your competitor, it’s no secret that the right marketing tools are what you need to accomplish more. And no, Hootsuite and its likes aren’t the only tools you should look at today.
If you’re looking to get better insight into your customers, you need to offer your marketing team more research and investment opportunities. The better your marketing strategies, the more likely you are to increase your profits.
https://www.theyucatantimes.com/2019/03/top-tools-for-online-marketing-in-2019/
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