According to the Harvard Business Review, online peer-to-peer reviews are powerful because they give customers a good sense of what it’s like to use your goods or services. Small-business owners can tout their services, but customers are more likely to believe other customers.
https://www.americanexpress.com/us/small-business/openforum/articles/how-to-get-customers-to-write-awesome-reviews-for-you/
