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  1. Customer feedback data offers company leaders a wealth of pertinent information that can enhance the decision-making process. If your organization isn’t tapping into this fount of information, it’s missing out on a valuable source of data—informative data that comes inexpensively and often for free. Examining customer feedback is, therefore, extremely important to your company, and the following explains why.
    https://www.surveygizmo.com/survey-blog/market-research-intelligence/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.