Without knowing the why behind your customers’ decisions, you can’t track and influence customer behavior on your website. That’s where website feedback comes in.
https://www.qualtrics.com/blog/why-website-feedback-matters-to-your-digital-experience/
Take a moment and imagine a product that is easy to use from the very beginning. Imagine you have no questions, there is no confusion. Every detail is clear. The product is completely user-friendly. This is the dream of every brand. But how can you achieve it? And once did, how can you improve it? Endless questions to get to the point. That's when customer feedback comes in.
https://blog.intellyo.com/research/why-you-shouldnt-underestimate-the-importance-of-customer-feedback/
Before going out to get feedback it is important to determine what it is you’d like to know. Are you seeking information on your existing products and services and how these are being used? Do you want to review the problems, challenges and opportunities that your customers face? Are you planning new product development?
https://brainmates.com.au/how-to/how-to-get-customer-feedback-and-input-quickly-and-easily/