Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand.
Customer reviews are powerful pieces of social proof that convince your prospects to buy and look at you as someone they can trust.
http://business2community.com/ecommerce/how-to-create-automation-for-product-reviews-to-retain-your-customers-02268887/