Gathering quality feedback and closing the loop is essential to any company that cares about the constant improvement of its products and meeting customer satisfaction.
In fact, if created mindfully and carefully, feedback can become a valuable tool that will be a vector for favorable changes for a business. You can't always tell what customers think from your interaction with them. Asking for users’ opinions is important because by doing so, you can reduce customer churn.
http://learn.g2.com/feedback-forum/
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