Getting to know more about an organizations customers is the key pursuit of every marketing department. Marketers have consistently been coming up with innovative ways to collect customer data. The process usually starts with defining buyer personas and ends with customer satisfaction surveys.
You need to start collecting data at every step of the way even before a casual visitor reading your latest article becomes your customer. This is especially crucial in a B2B marketing context.
So, if youre looking for slightly different ways to collect data in your pursuit of building a solid database, you will learn 5 smart ways to capture B2B customer data.
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