Improvements in technology drive innovation in many fields, and there are few arenas where these efforts are as visible as in the customer experience. The emerging tools and techniques for customer teams provide new, insightful avenues for interaction, but are still grounded in the concept of tying a brand to a positive, happy experience.
Customers notice details, either when they are particularly good or particularly bad, so it is always in a companys best interest to make sure they are innovating in the right way. Here are seven ways technology will aid companies in creating and taking advantage of compelling experiences for their customers in 2018:
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