tjeerdtraats: customer-experience*

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  1. The Fairbanks North Star Borough is seeking the public’s feedback on upcoming changes to their website. There is a survey with seven questions located on their website asking about resident’s experiences interacting with the website. The survey is expected take about a minute.
    http://webcenter11.com/content/news/Fairbanks-North-Star-Borough-seeks-public-feedback-on-changes-to-website---566991851.html/
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  2. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor in this digital customer experience battlefield, you should consider tapping into artificial intelligence. Machines and algorithms have become increasingly smart, to an extent that they can pick up the slack and speed up different business processes.

    In this guest post, Qeedle’s Michael Deane shares some of the most effective ways AI-based automation tools can help you wow your customers.
    https://mopinion.com/how-can-ai-based-automation-tools-improve-customer-experience/
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  3. Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew half of his advertising spend was wasted. The problem, he said, was that he didn’t know which half. That’s not the case today.
    http://securityboulevard.com/2019/12/the-changing-landscape-of-customer-acquisition-engagement-and-retention-in-2020/
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  4. Are your customers happy?

    If you don’t know for sure, guessing is not the next best thing. According to a 2017 study by the folks at American Express, a person from the U.S. is going to tell an average of 15 people about a bad customer service experience.

    Even worse, research by thinkJar’s CEO, Esteban Kolsky, found that only 1 out of 26 unhappy customers complain. The rest will just leave..
    http://optinmonster.com/best-ways-to-collect-customer-feedback/
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  5. There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly lose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
    https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
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  6. The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.
    https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/#58d910864cee/
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  7. Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
    https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
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  8. User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
    https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
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  9. When you embark on your entrepreneurial journey, it’s sometimes hard to tell if you are on the right track, especially if you are launching an original product or service and you have no reference to compare your work to.

    Should you keep investing money even if customers’ response is slow? Should you try something new? These could all seem like hard decisions to take. Think of it as if you are in a dark place, and there is no light at the end of the tunnel.
    https://www.thenational.ae/business/economy/how-to-tell-if-your-new-business-is-on-the-path-to-success-or-failure-1.707595/
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  10. Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going anywhere anytime soon. Not to mention, having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority. So how do you know which type of VoC software is right for your business?
    https://mopinion.com/alternatives-competitors-of-opinionlab/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.