Are You There, Company? It's Me, Your Customer.

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  1. Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. Youre measuring NPS and CSAT, and real-time alerts are coming in. Thats great! All signs point to a successful Voice of Customer (VoC) program. But wait! Do your customers know that youre actually listening to them? Most CX programs today gather customer feedback data and use it to inform company decisions; but not many are coming back to their customers to let them know that their voice was heard. Every survey response is a chance to either improve on a not-so-great experience, or to reinforce and continue building upon an already stellar experience. Your survey-taking customers are likely out there in the world wondering what ever happened to the feedback they sent you.
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About - Made with in Rotterdam

Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.