Customer engagement has evolved to encompass much more than enticing shoppers into your store with flashy signs and gimmicks to encourage them to spend more. In an increasingly omnichannel and mobile retail world, the potential for customer engagement has expanded to channels outside the four walls of your brick-and-mortar store. Pointofsale customer at checkout customer engagement
Digital channels like social media, your website and email marketing are ways you can connect with your customers even when theyre not right in front of you. In fact, 15 years ago consumers averaged just two touchpoints when buying an item. Today, the average is six. Although technology has helped increase the reach of your brand, its still up to you to deliver valuable content and a positive customer experience at every one of those touchpoints.
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