Business to Business (B2B) and Business to Consumers (B2C) companies adopt different methods to publicize their products or services in order to promote the brand and gain maximum profit from it. Companies try to put in an effort and come up with innovate ways to bring out the views of customers so as to gauge what is the market status of their product or service.
Methods like customer surveys, product reviews on site or personalized review of customers on social media, targeting a specific group of audience to understand the trends, Qualitative research and more alike; are some of the ways to understand the market trends through customer reviews. Increasing online customer reviews create a state of dilemma in retailers mind about which reviews are correct and which are not. So by opting for third party market research surveys, do you seriously think you are building a high-end marketing strategy or just gathering information of customers which may or may not be useful?
Well, to know the answer to this, answering several why, how, which and what is important. This will clear doubts of whether survey data collection is just a data collection instrument or a real marketing strategy.
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