Competitive product quality and price arent enough anymore. Theres no mistaking the fact that customer experience (CX) is a focus as a brand differentiator. According to a worldwide survey by Salesforce, 79 percent of consumers prioritize CX just as highly as products or services when doing business with a company. If that isnt enough, according to 67 percent of respondents, their expectations are the highest theyve ever been.
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