Everyone knows diamonds are a girls best friend, but what many dont know is that artificial intelligence will soon become every brands best friend especially in todays digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. Its no secret that the future of retail lies in ecommerce. Forrester has predicted that online sales will reach $523 billion by 2020 in the U.S. And, according to a joint survey conducted by Square and Big Commerce, 67% of millennials and 56% of Gen X-ers prefer to search and purchase on ecommerce sites rather than in-store. With these statistics on hand, and the glaring reality of expensive brick-and-mortar stores shutting down by the dozens, brands are beginning to leverage AI-backed solutions to help them win in the ecommerce game.
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