We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience.
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year.
https://www.webpronews.com/5-ways-artificial-intelligence-benefits-ecommerce-businesses/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
Everyone knows diamonds are a girl’s best friend, but what many don’t know is that artificial intelligence will soon become every brand’s best friend – especially in today’s digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. It’s no secret that the future of retail lies in ecommerce. Forrester has predicted that online sales will reach $523 billion by 2020 in the U.S. And, according to a joint survey conducted by Square and Big Commerce, 67% of millennials and 56% of Gen X-ers prefer to search and purchase on ecommerce sites rather than in-store. With these statistics on hand, and the glaring reality of expensive brick-and-mortar stores shutting down by the dozens, brands are beginning to leverage AI-backed solutions to help them win in the ecommerce game.
https://www.whichplm.com/ai-every-brands-best-friend/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
Starbucks released its brand new website solely for China on February 27th, a strong step forward in its “digital flywheel” strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giant’s aspirations?
https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
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