The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth in combination with a (still) relatively low market share represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the growth train, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, theyll need to be sure that they are providing a first-rate online customer experience.
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