There are really two ways to uncover your visitors characteristics and learn what they find engaging on your site: 1. You could use Analytics or other data sources to guess it all, or 2. Ask them. Simply.
https://adespresso.com/blog/how-to-get-visitor-feedback/
When you’ve decided why you need a feedback survey on your website and are ready to set it up, here are some general guidelines to follow...
https://siteimprove.com/blog/5-characteristics-of-a-successful-website-feedback-survey/
There are plenty of resources out there to help you gain some useful feedback on your user experience, design, and messaging. dive in to the list to read about them.
https://www.impactbnd.com/blog/get-website-ux-design-feedback/
Want to get more feedback by collecting reviews? For free? Here are 5 ways to invite your customers to leave reviews so that you can gather even more valuable feedback.
https://support.trustpilot.com/hc/en-us/articles/217402377-5-ways-to-collect-reviews-for-free/
A Google review can shape your business far more than a Google Ad. According to a survey, 90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews.
https://www.forbes.com/sites/allbusiness/2014/08/28/6-simple-ways-to-get-customers-to-review-your-business-online/#20861f5614c5/
Capturing customer feedback can drive business growth and lead to improved service, more efficient business processes, product innovation, better marketing and (most importantly) a happier, larger customer base. For customer-centric small businesses, being able to gather this feedback is an essential skill.
https://www.adp.com/thrive/articles/capturing-customer-feedback-methods-tips-and-tricks-1-851.aspx/
Obviously, feedback comes in many forms, but today we’d like to focus on two ways that you can listen in to what your customers really think: online reviews and surveys.
https://www.reviewtrackers.com/online-reviews-surveys-whats-collect-customer-feedback/
Simply receiving feedback isn’t enough; the central question becomes how to make that feedback valuable and actionable.
https://www.forbes.com/sites/williamcraig/2015/07/17/customer-feedback-isnt-useful-until-you-make-it-actionable/#42a11e4f72e7/
Your customers' collective feedback should be the guiding compass for your long-term website strategy. If you pay attention to this feedback and adjust the website appropriately, you will be more likely to create more customers like those who offered their feedback.
https://www.intechnic.com/blog/how-to-collect-customer-feedback-for-your-website/
Have you ever encountered a pop-up on a website requesting answers to a few short questions? This is an exit intent survey, and it’s a great way to capture thoughts from visitors. These pop-ups ask customers to answer a few questions when they exit.
https://www.surveygizmo.com/survey-blog/instant-customer-feedback/