Tags: customers*

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  1. Many would say Toys R’ Us failed because of financial mismanagement and delusions of grandeur. That’s true.

    But it also failed because it didn’t value the opinions of its customers. It didn’t listen to what customers wanted quickly enough, and by the time they acknowledged the problem, it was too late.

    Customers needs and wants were evolving with technology. They wanted speed and accessibility online. They wanted great customer interactions and experiences in the stores, and they wanted an emotional connection to the brands they support.
    https://medium.com/swlh/gather-customer-feedback-and-use-it-like-your-life-depended-on-it-8cfdf867b9a6/
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  2. On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue.

    Basically, in the search for more and better user-generated content, marketers have been battering customers with all kinds of surveys. There’s limited strategy behind those surveys and it’s leading to people shutting them out altogether.
    https://blog.reevoo.com/six-secrets-to-a-great-customer-feedback-strategy/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.